Whaffle Magic Company History Waffle Magic is the latest exciting addition to the Bluestar Group of Companies. Originally formed by Managing Director Neil Ryan in 2003, Bluestar Marketing and Distribution Ltd has grown substantially. Over the past 5 years the Company has developed a successful UK wide network of distributors in areas such as Duracell batteries, Bar Snack vending and most recently frozen Fruit Smoothie distributors through our sister company Easyjuice Ltd.

The Waffle Business A trip through America or many parts of Europe would convince you immediately of the potential for this business in the UK. Waffles are considered typical of Belgium, which boasts several varieties of waffles with somewhat different recipes.

The fresh waffle market is now set to explode within the UK making this the perfect time to enter the market. This is a genuine ground floor opportunity as currently there is no other business like this in the UK.

The attraction of becoming a Waffle Magic distributor and running your own business, apart from the high earnings potential, is its flexibility. Typical site are open 6 – 7 days a week enabling you to operate on a part-time or full-time basis. With as little as 1 day a month free you too can run a Waffle Magic distributorship. 

It is ideal for those who wish to build their own business, whilst keeping their day job. Then, once you can see the financial returns for yourself, going full time will not seem so difficult. To enhance your chances of success even further we help find the initial locations for you. Put simply, we take care of everything.

How the Business Works
The operation of this business is simple. A member of our team will survey your area to ascertain its potential using our software database of every business in the UK. We will then discuss the findings with you and agree an area in which you are happy to operate. A date is then set to commence the marketing program. We will send, in stages to suit you, targeted promotional mail outs to potential customers in your agreed area. The amount of mail outs sent will depend on which level you choose to start at. We have tried and tested this method and it has proven very successful producing results of 3 - 4% (from a mail out of 1000 that’s 30-40 customers). Many customers will simply telephone you to request a demonstration/installation of the Waffle Iron but we also strongly recommend you telephone all the potential customers to get the most from the marketing program. You will be supplied with the necessary contact information for all of your potential customers.

You simply then visit the customer and fully explain the concept. Equipment is demonstrated and most importantly waffles tasted! The high profit potential and ease of use is clearly illustrated to the customer. A typical Café can expect to earn £5,000+ per year from the Waffle Magic concept therefore you will not find yourself short of customers!

You then put everything into place in the outlet such as the Waffle Iron, stock and point of sale material including training the site staff on how to operate and maintain the equipment.
Your responsibility from then on is to visit your customers on a monthly basis and supply them with the required waffle mix. The waffle mix comes in 12.5kg bags and is simply mixed by the site as and when required. Shelf life is approximately 12 months. You then invoice the site accordingly for what they have ordered and collect the money there and then thus avoiding any bad debts.

The Waffle Irons Waffle irons are necessary for perfect waffles because they use high heat that cooks quickly and crisps up the outside of the waffle, while leaving the inside tender and light. All outlets are supplied with a free-on-loan Professional Waffle Maker (the machine always belongs to you). The Waring Belgian Waffle Maker is a commercial waffle iron made with heavy duty die-cast housing and features professional waffle iron operations.

The rotary feature lets you flip the waffle without opening the lid, which produces even expansion and browning results. The embedded thermostats provide precise temperature control in tandem with the browning dial that allows you to control the shade of your waffle from light to dark. This Belgian Waffle Maker creates 1¼ inch thick waffles with a 7 inch diameter - and as many as 25 waffles per hour, which is perfect for cafes, hotels and restaurants. It features power and ready-to-bake LEDs in addition to an audio beep that signals that your waffle is ready. The attractive brushed stainless steel interior complements any décor while the non-stick cooking surface and removable catch trays ensure fast and easy cleanup.

What Can You Expect To Earn? Illustrated below is a table showing what you can potentially earn depending upon how many outlets you service. Waffle sales in a good location would be 20 – 30 per day. Our calculations are, therefore, based conservatively on sales of just 10 waffles per day per outlet.

The waffle mix is supplied to the outlet in 12.5kg bags. Each bag makes approx 150 waffles. Your profit from each waffle is 16p. An outlet selling 10 waffles per day that is open 6 days a week will make you a profit of 16p x 10 waffles x 6 days = £9.60 per week.

As you can see by these projections the income potential is substantial, especially when you consider the work involved. For example, the projected income from just 20 outlets is £832 per month. Supplying these outlets would take approximately 1 – 2 days a month. How does that compare to your existing job?

Important – The figures provided are only to be used as a guide and are not a guarantee of income.

Expansion
It may be an obvious statement to make but, the more outlets you have, the more money you make. It is vital that you have a realistic expansion plan. We encourage all our distributors to make an effort to gain new business themselves as this is the most cost effective way to expand.
If, however, you do not have any sales experience we can help by offering you a mailshot or one of our site location staff to gain more outlets on your behalf at a fixed cost.

Research, Research, Research Research is essential when starting your own business. Before you make the decision to begin your Waffle Magic business you will need to be positive that you stand a good chance of making it a success. Research into your area is crucial.

When you take up a distributorship you are entering in to a long term partnership, therefore it is important to check the background & business performance of your prospective partner.

Business Pack
Our start-up options are totally flexible allowing you to tailor a package to your time available and finances. As a minimum we start you with a 10 machine package which includes absolutely everything. Corporate clothing, headed stationery, business cards, accounts software, fax machine, menu cards, promotional posters, disposable plates and bags. We include all of this so you don’t have to worry about anything!

Business Packs Start from just - £2,995 plus VAT 5 x Commercial Waffle Irons Site locating service to establish your first 10 customers An initial supply of disposable plates, forks and bags Onsite training on how to establish your own locations Corporate clothing One extra Waffle Iron for your own demonstration purposes 40 bags of stock which will return you an income of £1,920 Administration pack - headed stationery, business cards, accounts pack and fax machine. Promotional pack - menu boards, posters and table talkers